Glossary
Terms you'll meet in affiliate program terms and conditions.
- FTD
- First Time Deposit — a new player's first deposit. The CPA model pays for it.
- CPA
- Cost Per Action — a fixed payout per target action; in iGaming usually per FTD.
- Hybrid
- CPA and RevShare in one deal: a fixed payout per deposit plus a revenue share.
- NGR
- Net Gaming Revenue — operator revenue after winnings, bonuses and taxes. The base for RevShare: what is deducted matters.
- Hold
- The period while a program checks traffic quality before paying out.
- Cap
- The limit on conversions a program pays for per day, week or month.
- Postback
- A server-to-server (S2S) notification from a program to your tracker: registration, deposit, revenue. The basis for reconciling stats.
- Shaving
- When a program under-reports conversions so some actions never reach your stats. Detected by reconciling postbacks.
- EPC
- Earnings Per Click — average revenue per click.
- CR
- Conversion Rate — the share of clicks that became a target action.
- KYC
- Know Your Customer — identity verification. Programs verify affiliates before payouts; operators verify players.
- GEO
- The audience's country. It decides whether advertising an operator is legal and which terms a program offers.
- Responsible gambling
- Player-protection tools: limits, self-exclusion, helplines. Mandatory for licensed operators.